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About Us

freshie is more than feminine care products. It’s a statement. A movement. It’s a belief that what we put on our bodies speaks volumes about who we are and what we care about. 

Created with purpose. Made with women's health in the forefront of our minds, freshie is made with non toxic plant-derived ingredients.  With NO paraben, NO sulfate, and NO DEA, freshie products are gentle enough for daily use and effective enough to help you kick ass at life. The proprietary formula is pH-balanced and we promise to never put anything into our products that we wouldn’t use ourselves. 

Meet our Founder

Nelly Reyes | Founder + CEO

Nelly's mission for freshie goes beyond selling products, and she is committed to dedicating 10% of the net proceeds from freshie's website sales to supporting organizations that empower women. 

She began her career at the age of 18 working at her father's import and distribution company-Nelly is the daughter of the Founder of Lemisol; The caribbean's best selling feminine care brand dating back to the early 1980s- She spent 20-years learning and gaining experience in the personal-care product industry from a US B2B and consumer's perspective.

After committing to living a healthy lifestyle, which included using non-toxic personal care products, she searched unsuccessfully for a feminine care brand that was natural, non-toxic, AND left her perceivably fresh. It did not exist, so Nelly did what she knew she must, she created freshie. 

From that moment on, fulfilling women's personal care product unmet needs, with superior quality NATURAL products, while simultaneously contributing to women's empowerment, has become Nelly's passion.