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About Us

freshie is more than feminine care products. It’s a statement. A movement. It’s a belief that what we put on our bodies speaks volumes about who we are and what we care about. Created with purpose. Made with women's health in the forefront of our minds, freshie is made with non toxic plant-derived ingredients.  With NO paraben, NO sulfate, and NO DEA, freshie products are gentle enough for daily use and effective enough to help you kick ass at life. The proprietary formula is pH-balanced and we promise to never put anything into our products that we wouldn’t use ourselves. 

About Our Founder + CEO

Nelly Reyes

Nelly Reyes began her career at the age of 18 working at her father's import and distribution company. She is the daughter of the Founder of Lemisol®-The caribbean's leading feminine care brand since the early 1980s. She spent over 20 years leveraging her experience in the personal-care product industry in the US and internationally.


After committing to living a healthy lifestyle that included practicing aware self-care and using only non-toxic personal care products, Nelly was searching for a feminine care brand that was natural, non-toxic, and would leave her feeling perceivably fresher.  It did not exist, so she used her knowledge and experience and created freshie™.  From that point on, fulfilling the unmet needs of women in the personal care products category, with superior quality, natural, and non-toxic solutions-while simultaneously contributing to the empowerment of women- became Nelly's passion and mission. 


To Nelly, freshie is about more than selling products. It's why we are committed to contributing 10% of the net proceeds from every unit sold on to supporting organizations whose mission is empowering women.

Check out some of the organizations we've supported by clicking on Giving Back, and in every area of your life, keep-it-freshie!