Meet Nelly Reyes – a woman of faith, purpose, and bold vision. With over 25 years of experience in the personal care goods industry, Nelly’s passion was sparked early on while working at her father’s manufacturing company—home to the global brand Lemisol. It was there she gained firsthand insight into product development, brand-building, and the power of meeting a real need with excellence.

After embracing a toxin-free, wellness-focused lifestyle, Nelly sought a feminine care brand that was natural, effective, and aligned with her values—clean, fresh, and daringly different. When she couldn’t find it, she felt called to create it. That calling became freshie™.

More than a brand, freshie™ is a faith-rooted movement—championing women’s worth, stewardship, and education while delivering gentle, high-quality care. Every bottle is a reminder that you are fearfully and wonderfully made—and meant to live fresh, free, and full of purpose.