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About Us

freshie is more than feminine care products. It’s a statement. A movement. It’s a belief that what we put on our bodies speaks volumes about who we are and what we care about.

Created with purpose. Made with your health in the forefront of our minds. freshie is made with non toxic plant-derived ingredients and because we know women value feeling fresh, it is enhanced with a gentle sensation of freshness- something you won’t find in other brands.

With NO parabens, NO sulfate, and NO DEA, freshie products are gentle enough for daily use and effective enough to help you kick ass at life. The formula is pH balanced and we promise to never put anything into our products that we wouldn’t use ourselves. 

Deeply rooted in the values that helped found freshie is the conviction that women can and will change the world, therefore $1 from each unit sold online, is reserved for donations to nonprofits that support and empower women.

 About our Founder:

Nelly Reyes is the daughter of the Founder of Lemisol; The caribbean's best selling feminine wash brand dating back to the early 1980s.

At age 18 she began working at her father's company handling everything from importing from the Dominican Republic, to wholesale distribution, and direct sales and marketing. She spent 20 years working in the business and learning everything there is to know about the industry - from a US b2b and consumer's perspective.

After taking a corporate position at a media company that relocated her to Los Angeles, where she embraced a clean-living lifestyle, she identified an unmet need in the natural feminine care product space.  Drawing from her decades of knowledge and business experience, she became passionate about developing the very best natural feminine care products, and so created freshie. 

Nelly's mission for freshie is threefold. 

1.That it becomes the preferred natural feminine care product brand

2.To educate women on the importance of avoiding toxic ingredients in their feminine care products

3.To support nonprofit organizaions that help enable women to thrive