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About Us

freshie is more than feminine care products. It’s a statement. A movement. It’s a belief that what we put on our bodies speaks volumes about who we are and what we care about.

Created with purpose. Made with your health in the forefront of our minds. freshie is made with non toxic plant-derived ingredients, and because we know women value feeling fresh, our products are enhanced with a gentle sensation of freshness- something you won’t find in other brands.

With NO paraben, NO sulfate, and NO DEA, freshie products are gentle enough for daily use and effective enough to help you kick ass at life. The formula is pH-balanced and we promise to never put anything into our products that we wouldn’t use ourselves. 

Deeply rooted in the values that helped found freshie is the conviction that women can and will change the world, therefore $1 from each unit sold online, is reserved for organizations that support and empower victims of domestic violence.

 About our Founder:

Nelly Reyes is the daughter of the Founder of Lemisol; The caribbean's best selling feminine wash brand dating back to the early 1980s.

At age 18 she began working at her father's company handling everything from importing from the Dominican Republic to wholesale distribution, and sales and marketing. She spent 20-years working in the business and learning everything there is to know about the industry - from a US b2b and consumer's perspective.

After accepting a position at a media company that relocated her to Los Angeles, she embraced a clean-living lifestyle and identified an unmet need in the natural feminine care product space.  Drawing from her decades of knowledge and business experience, she became passionate about developing the very best natural feminine care products and created freshie. 

Nelly's mission for freshie includes educating women on the importance of avoiding toxic ingredients in their feminine care products and supporting organizations that help victims of domestic violence through our 'freshie-start' program.

About our Partner and CMO

Angelina Ramirez is a results-driven leader with over 20 years of experience in developing, implementing, managing and evaluating, marketing and business development initiatives in the public and private sectors.

 Angelina earned a BA from New York University and worked in the healthcare industry focusing on sales and business development. In 2001, she obtained an MBA from the Stern School of Business and worked in the private sector at Fortune 200 companies including American Express, PepsiCo and Philip Morris. After a 10-year tenure in corporate America, she decided to pursue a career in economic development as the Executive Director of the Washington Heights BID, a private nonprofit focused on small business advocacy.

 Today, Angelina is leveraging her 20 years of private and public sector experience as the Chief Marketing Officer for freshie. She is also an equity partner of the business, a brand that represents strength, confidence and integrity.

 Angelina wholeheartedly believes in the founder’s mission: helping women through education and support.