freshie is more than feminine care products. It’s a statement. A movement. It’s a belief that what we put on our bodies speaks volumes about who we are and what we care about. Deeply rooted in the values that helped found freshie is the conviction that women can and will change the world for the better, therefore 10% from the net proceeds of each unit sold on our website, is reserved for organizations that support and empower women.
Created with purpose. Made with your health in the forefront of our minds. freshie is made with non toxic plant-derived ingredients. With NO paraben, NO sulfate, and NO DEA, freshie products are gentle enough for daily use and effective enough to help you kick ass at life. The proprietary formula is pH-balanced and we promise to never put anything into our products that we wouldn’t use ourselves.
Meet our Founder
Nelly Reyes | Founder + CEO
Nelly's mission for freshie goes beyond selling products, so she is committed to dedicating 10% of net proceeds from freshie's website sales to supporting organizations that empower women.
She began her career at the age of 18 working at her father's import and distribution company-Nelly is the daughter of the Founder of Lemisol; The caribbean's best selling feminine care brand dating back to the early 1980s- She spent 20-years learning and gaining experience in the personal-care product industry from a US B2B and consumer's perspective.
Then while enrolled at NYU working towards a marketing degree, she accepted a sales & marketing position at STARZ television network. Eventually relocating to Los Angeles where she happily embraced "California living", committing herself to a healthy lifestyle, and using non-toxic personal care products. She searched unsuccessfully for a feminine care brand that was natural, non-toxic, AND left her perceivably fresh, but it did not exist. Nelly did what she knew she must, she created freshie.
From that moment on, fulfilling women's unmet needs with superior quality natural products, and simultaneously contributing to women's empowerment, has become Nelly's passion. Her life motto? Keep it freshie.