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About Us

freshie is more than feminine care products. It’s a statement. A movement. It’s a belief that what we put on our bodies speaks volumes about who we are and what we care about

Created with purpose. Made with women's health in the forefront of our minds, freshie is made with non toxic plant-derived ingredients.  With NO paraben, NO sulfate, and NO DEA, freshie products are gentle enough for daily use and effective enough to help you kick ass at life. The proprietary formula is pH-balanced and we promise to never put anything into our products that we wouldn’t use ourselves. 

About Nelly Reyes | Founder + CEO

Nelly began her career at the age of 18 working at her father's import and distribution company-Nelly is the daughter of the Founder of Lemisol; The caribbean's best selling feminine care brand dating back to the early 1980s- She spent 20+years gaining experience in the personal-care product industry from both a US and an international B2B as well as the consumer's perspective.

After committing to living a healthy lifestyle, that included using only non-toxic personal care products, she searched unsuccessfully for a feminine care brand that was natural, non-toxic, AND left her perceivably fresh.  It did not exist, so Nelly did what she knew she must, and she created freshie. 

From that moment on, fulfilling women's personal care products unmet needs, with superior quality natural and non-toxic products, while simultaneously contributing to women's empowerment, became Nelly's passion and professional mission.  Nelly's personal mission is women's empowerment, and for her, freshie is about more than selling products, so she is committed to contributing 10% of the net proceeds from every unit sold on to supporting organizations that empower women- Check out some of the organizations we've supported by clicking on Giving Back