Created with Purpose
At freshie™, women's health and wellbeing are at the heart of everything we do. We believe you deserve products that are as pure as your intentions — crafted with non-toxic, plant-derived ingredients and completely free from parabens, sulfates, dyes, and DEA. Gentle. Effective. Unapologetically clean.
Meet Our Founder
Nelly Reyes is a woman of faith, purpose, and bold vision — and the heart behind freshie™.
With over 25 years of experience in the personal care industry, Nelly's passion was ignited early, working alongside her father at his manufacturing company — the home of the globally recognized brand Lemisol. There, she gained an intimate understanding of product development, brand-building, and what it truly means to meet a real need with excellence.
When Nelly embraced a toxin-free, wellness-focused lifestyle, she searched for a feminine care brand that reflected her values — natural, effective, clean, and daringly different. She couldn't find one. So she felt called to create it.
That calling became freshie™.
More than a brand, freshie™ is a faith-rooted movement — championing women's worth, stewardship, and education while delivering gentle, high-quality care. Every bottle is a quiet reminder: you are fearfully and wonderfully made — and you deserve to live fresh, free, and full of purpose.