The quest for gender equality in every area of life is not a simple task. How can women really activate their feminism in their day to day life?

This is a question that we’ve thought about endlessly and, having dug into our personal beliefs, the values that freshie Feminine Care was founded with, and some research into powerful ways to be a feminist.

While there are many different ways that feminists can step into a more active role to further the movement, sometimes the most effective actions are the most simple.

If you want to step up your feminist game, here are 5 tweaks you can start implementing this week.

Create an equal opportunity household

One of the easiest ways to amp up the impact you have on forwarding feminism is to create a home environment that teaches that both men and women can (and should) share equal responsibilities. By ditching traditional gender norms, you can enforce that all members of the household contribute according to their skill levels and ages, not their gender.

Some ways to incorporate this equality into home life are having men tie an apron on and whip up a delicious dinner or having the girls helping out with yard work. The benefit that goes beyond divvying up household duties is laying a foundation on which kids and adults alike will be able to base a lifetime of beliefs around gender equality.

Constantly educate yourself

Keeping up with trending feminist topics, as well as understanding the history of feminism, doesn’t have to be a Master’s degree...

One of the greatest adventures of life is stepping foot into a place you’ve never been before. The rush of being surrounded by new scenery, hearing the sounds of a culture other than your own, smelling the scent of the air in a new city - these sensations are unparalleled.

Whether you’ve got a major itch to travel or are content with hopping around new cities close to your own, packing is where many women go overboard. You don’t need a suitcase that you have to sit on to close. In fact, traveling lightly can make your trip even more fun because you won’t be lugging around enough clothing for a month-long safari.

A little can go a long way when it comes to traveling so, whether you’re heading out for a day trip, a weekend getaway, or a week-long explore-a-thon, use these packing lists to help you prepare.

Day Trip

Whether you’re walking out your front door intent on getting to know your city like a tourist or driving a few hours to explore a city you’ve never been to before, packing may seem like no big deal. But, take it from us, you’re going to want to be at least somewhat prepared.

The only consistent thing about adventure is that it’s ever-changing. Even if your trip is going to last less than 24 hours, you’ll want to have these basics on hand, just in case:

• A jacket
• Small first aid kit - bandaids, hydrocortisone cream, and a pack of baby wipes should do the trick
• Shoes that are made for walking (your wedges are adorable but your feet might hate you if you traipse around in them...

The end of summer is here and we’re starting to look forward to cozy sweaters, bonfires, pumpkin spice lattes, and leaves falling from the trees.

As sad as it can be to say goodbye to bikinis and beach vacations, the transition from summer to fall is an exciting one. The air gets crisper and we’re offered a fresh start in focusing on the healthy habits that we neglected in the heat of the summer.

With all the change happening, there are some ways you can ease into the beauty of fall and say a sweet goodbye to the summer months.

Cleanse your body

Summer often brings a big dose of indulgences - drinks, desserts, and delicious summer meals are served up daily. As we head into fall, your body deserves (and needs) a reset. Treat yourself to a cleansing diet of foods that will help flush out any lingering toxins and get your body ready for the hearty foods of fall.

Eat fresh fruits and vegetables, whole grains, and chicken or fish. Your body takes longer to digest red meat so cutting back during your cleanse can be beneficial. Drinking lots and lots of water will help your body reset, too. Be sure to check with your doctor before doing any kind of cleanse.

Schedule in downtime

Summer and fall are busy times in their own unique ways. June through August are full of barbecues, vacations, and trips to the pool. Fall keeps us busy with back to school, the onset of the holiday season, and a scurry to accomplish all the goals we set back in January.

It’s easy to go from busy to busier, but doing too much can create a...

It’s officially summer and you’re ready to leave your cubicle in the dust and have some fun - at least for the weekend. Don’t spend your days vegging in front of the TV this year (we know how it goes - you make that summer bucket list and check off one, maybe two items and promise yourself you’ll do it all when next June rolls around).

Head out on these 7 summer adventures and you’ll be sure to have the time of your life.

Go on a brunch picnic

Who says picnics are just for lunch? Grab your gal pals, your honey, or your kids and find a perfect spot to lay out a blanket and indulge in a picnic-worthy brunch. Picnics are almost always on summer adventure bucket lists so make it your goal. The memories created will last a lifetime and you’ll have some fresh images for your Instagram feed.

Go camping - or glamping

Whether you’re the type who likes to sleep under the stars or you’re a gal who prefers the comforts of home, camping is a must this summer. Grab your gear and head into the great outdoors. Don’t have the equipment you need to rough it? Glamp it up in your own backyard and spend some time staring up at the starry sky. Either way, don’t forget the marshmallows!

Throw an epic sleepover party

Remember the days of giggling all night with your closest girlfriends? Recreate that with your pals for an unforgettable summer adventure. Watch your favorite movies, paint each others nails, and have a giggle fest. You might not make it to 4 a.m. like you used to but the nostalgia will refresh your soul.

Take a road trip

For a summer adventure you won’t soon forget, hop in the car...

Women around the globe have a love-hate relationship with summer. We’re dying to shed our winter coats and don attire that gives us a bit more breathing room but, at the same time, we’re dreading baring all in sleeveless tops, shorts, or a teeny tiny bikini.

Here’s the thing: at freshie Feminine Care we know summer body confidence is possible - no matter which gorgeous body type you’re rocking. It’s a matter of getting into your body, out of your head (your biggest critic is you), and making the choice to love your body just the way it is.

Here are 3 powerful ways to release the body demons and focus on having a confident, amazing summer.

Truly experience each moment in your body

How does the warm salt water of the ocean feel as it splashes on your skin? How did it feel to score those points in beach volleyball - taking your team to sweaty victory? Are you falling into bed each night with a sense of blissful exhaustion from living your life to the fullest? Paying attention to these feelings will help you focus on what’s really important - how you feel.

When you’re focused on feeling good and enjoying yourself, your body confidence will soar, you’ll exude confidence and won’t have time to worry about if your thighs are rubbing together.

Stay present. Exist in your body, not your head. When you look back on these moments, you’ll remember all the beautiful memories you created - not how worried you were about your body. 

Shut down the negative self-talk

You truly are your own toughest critic and honey? Being...